We Turn Your Expertise Into Revenue

We take a tailored approach to each client's brand.

We start by creating a "second brain" that captures your unique stories, expertise, and viewpoints, to which we apply proven growth frameworks.

This ensures all content remains authentic to you while still being optimized for reach and engagement.

The results depend on your goals for building a personal brand.

We focus on attracting the right followers who can drive real business value while staying authentic to you.

But, to provide some ballpark figures, many of our clients hit 30K followers & 10M+ impressions within 6 months of working with us.

We've designed our process to require less than 4 hours of your time per month.

Clients have brief calls with us to share their insights, which we then transform into optimized content. Our team handles all the heavy lifting while ensuring everything aligns with your voice and goals.

Of course, our dedicated Creative Directors are always open to implementing any feedback and welcome any additional feedback!

Our primary focus is on X, LinkedIn & newsletters as these platforms have the highest concentration of high-value members and provide the highest leverage for personal brand building. We also offer optional cross-posting to Instagram Threads.

Other text-based platforms are available on request.

Unlike basic ghostwriting, we provide comprehensive brand building that includes deep strategy work, data-driven optimization, built-in distribution networks, and dedicated creative directors who become true partners in building your brand.

We focus on sustainable, authentic growth rather than quick engagement tricks.

Our goal is to share personal, valuable insights — not create obvious marketing content. We help you build trust through consistently providing value to your audience, which naturally leads to opportunities without aggressive self-promotion.

The focus is always on authenticity and genuine value.

Not at all!

Many of our most successful clients started from zero. Our process works effectively whether you're building from scratch or accelerating existing growth. We have proven frameworks for building initial momentum and scaling reach over time.

Absolutely. Many clients come to us with existing notes, drafts, or databases of ideas. During onboarding, we create what we call your "second brain" - a comprehensive knowledge base that captures all your insights, stories, and expertise.

We can incorporate any existing content you have into this system, ensuring no valuable ideas are lost and helping transform your rough thoughts into polished, engaging content.

Of course, if you don’t have any, that works too — we have proven systems to extract your most interesting stories, wisdom and insights and turn them into content that resonates.

We fully support clients who want to maintain posting flexibility or eventually transition to managing their own content.

You can post your own content alongside our managed posts at any time. If you decide to take full control in the future, we'll help ensure a smooth transition too. Our goal is to build your brand in a way that serves you long-term, whether you continue with our service or choose to manage it yourself.